| Titre | Dance Fight |
| Agence | Droga5 |
| Campagne | Better than you think |
| Annonceur | Kepak |
| Marque | Rustlers |
| Date de première diffusion/publication | 2020 / 10 |
| Secteur d'activité | Alimentation |
| Synopsis | ‘Better than you think’ has been designed to challenge misperceptions of the brand in a fun, self-aware way. Landing the message that Rustlers burgers are made with 100% British and Irish beef. The creative work plays off people's expectations and subverts them in surprisingly funny and rewarding ways. The campaign consists of two comedic films directed by award-winning director Jeff Low. In ‘Little Red Riding Hood’ when Red sees her grandmother is now a wolf, you naturally think this will end badly, but in fact, they have an amazing time together. Similarly, in ‘Fight’ you expect the scenario to result in a violent high school brawl, but instead the conflict is resolved in a more favourable manner. |
| Type de média | Plateforme d'activation à 360° |
| Longueur | |
| Maison de production | Biscuit Filmworks UK |
| Son | String and Tins |
| Musique | Audio Network |
| Responsable de la création | David Kolbusz |
| Directeur de création | Dave Wigglesworth |
| Directeur de création | Ed Redgrave |
| Equipe créative | Sara Sutherland |
| Equipe créative | Philippa Baines |
| Equipe créative | Melina Filippidou |
| Equipe créative | Ash Hamilton |
| Lead Designer | Stephanie McArdle |
| Designer | Julia Kuisma |
| Motion Designer | John Beechey |
| Studio Director | Tim Larke |
| Group Account Director | Jonny Tennant-Price |
| Directeur de clientèle | Georgie Bowie |
| Stratégie | Guy Reason |
| Réalisateur | Jeff Low |
| Producteur | Peter Montgomery |
| Managing Director/ Executive Producer | Rupert Reynolds-Maclean |
| Producteur | Jeff McDougall |
| Directeur de la photo | Igor Jadue Lillo |
| Chef décorateur | Caitlin Byrnes |
| Hair and Makeup | Andrea Blunt |
| Costume | Alecia Ebbels |
| Montage | Work London |
| Monteur | Saam Hodivala |
| Post-production Producer | BEN TOMLIN |
| Post production | The Mill London |
| 2D Lead | Dan Adams |
| Coloriste | Alex Gregory |
| Post-production Producer | Nicola Simmons |
| Sound Designer | Adam Smyth |
| Producteur son | Charlie Howard |
| Compositeur de musique | Jeff Low |