| Titre | Singin' in the Rain |
| Agence | adam&eveDDB |
| Campagne | Volkswagen British Campaigns |
| Annonceur | Volkswagen |
| Marque | Volkswagen |
| Date de première diffusion/publication | 2005 / 1 |
| Produit | Golf GTI |
| Secteur d'activité | Petites voitures |
| Slogan | The new Golf GTI. The original, updated. |
| Synopsis | A man acts out a modern and more upbeat version of 'Singin in the Rain', before getting into his Volkswagen Golf GTI. |
| Philosophie | Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values. |
| Problème | Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages. |
| Résultat | Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history. Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards. The work featured on this page is some of our most recent. |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Marché | Royaume-Uni |
| Bande son | Singin' in the Rain |
| Maison de production | Stink Films |
| Montage | Marshall Street Editors |
| Acteur / vedette | Gene Kelly |
| Musique | Mint Royale |
| Directeur artistique | Steven Jones |
| Réalisateur | Ne-o |
| Concepteur / rédacteur | Martin Loraine |
| Directeur de création | Jeremy Craigen |
| Responsable de budget agence | Matt Ross |
| Producteur, agence | Richard Chambers |
| Producteur | Blake Powell |
| Monteur | Tim Thornton-Allen |
| Cinématographie | Patrick Duroux |
| Effets spéciaux | Alex Lovejoy |
| Effets spéciaux | Christophe Damiano |
| Effets spéciaux | MPC |
| Studio d'enregistrement | Mad Planet |