Titre | Dead man |
Agence | Saatchi & Saatchi |
Campagne | Have you got what it takes - COI |
Annonceur | Central Office of Information |
Marque | Nursing |
Date de première diffusion/publication | 1997 / 2 |
Produit | Recruitment |
Secteur d'activité | Recrutement des fonctionnaires, de la police et de l'armée |
Slogan | Have you got what it takes ? |
Synopsis | Ads depict the real responsibilities and emotional/intellectual challenges that nurses face every day and positions modern nursing as a responsible, autonomous and challenging career. |
Problème | Objective was to change perceptions of nursing. People believe nurses only use manual skills, are a doctor's handmaiden - that nursing is low status, and is a vocation, not a career. |
Type de média | Presse magazine |
Marché | Royaume-Uni |
Directeur de création | Adam Kean |
Directeur de création associé | Alex Taylor |
Concepteur / rédacteur | Mike McKenna |
Directeur artistique | John Messum |
Photographe | Graham Cornthwaite |