| Titre | Home to die |
| Agence | Saatchi & Saatchi |
| Campagne | Have you got what it takes - COI |
| Annonceur | Central Office of Information |
| Marque | Nursing |
| Date de première diffusion/publication | 1997 / 2 |
| Produit | Department of Health |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Slogan | Have you got what it takes ? |
| Synopsis | Ads depict the real responsibilities and emotional/intellectual challenges that nurses face every day and positions modern nursing as a responsible, autonomous and challenging career. |
| Problème | Objective was to change perceptions of nursing. People believe nurses only use manual skills, are a doctor's handmaiden - that nursing is low status, and is a vocation, not a career. |
| Type de média | Presse magazine |
| Marché | Royaume-Uni |
| Directeur de création | Adam Kean |
| Directeur de création associé | Alex Taylor |
| Concepteur / rédacteur | Mike McKenna |
| Directeur artistique | John Messum |
| Photographe | Graham Cornthwaite |
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