Titre | Florist |
Agence | Y&R London |
Campagne | Small Business Owners |
Annonceur | Lloyds Banking Group |
Marque | Lloyds |
Date de première diffusion/publication | 2015 / 10 |
Secteur d'activité | Services bancaires, investissements, services boursiers |
Synopsis | The film shows paparazzi clamouring to get a picture of a celebrity as she walks out of a florist shop. Meanwhile the shop owner, quietly carrying the star’s flowers to her car, is initially not the focal point. At the end of the film, we see the florist in a studio finally having her moment of recognition in front of the camera. |
Philosophie | The campaign aims to show that the new Lloyds Bank Business Current Account is designed to support Britain’s small businesses – the people we should be really be celebrating. |
Type de média | Télévision |
Longueur | |
Maison de production | Archer's Mark |
Responsable de la publicité (annonceur) | Richard Carpenter |
Directeur de création | Marc Hatfield |
Directeur artistique | David Hillyard |
Concepteur / rédacteur | Gavin Kellett |
Business Director | Toby Green |
Directeur de clientèle | Olly Boden |
Producteur, agence | Kate Manning |
Photographe | Seamus Ryan |
Photographe | Morgan Lockyer |
Réalisateur | Alex Winckler |
Producteur, maison de production | Selena Cunningham |
Directeur de la photo | Carl Burke |