Ford - "Parking Meter"

Ogilvy UK

Ogilvy UK London, Royaume-Uni

4956

Titre	Parking Meter
Agence	Ogilvy UK
Campagne	Blank Canvas - Ford
Annonceur	Ford Motor Company
Marque	Ford
Mise en ligne	Mai 2008
Produit	Kuga
Secteur d'activité	4x4
Slogan	Kuga from Ford. Feel the difference
Philosophie	The creative idea is born from a blank canvas, and questions and why do objects from our everyday lives have to follow the same old design rules? And in turn, why should a 4x4 have to look like a tank. Not so in the case of Kuga
Problème	To deliver a pan-European multi-media campaign for the Ford Kuga their first entry into the highly competitive crossover market alongside models such as Toyatas RAV4. Kuga is positioned as a Kinetic All Wheel Drive Crossover and takes its cues from the key principles of Kinetic Design Fords new approach to vehicle design, a la the new Mondeo and Focus.
Type de média	Télévision
Longueur	30 seconds
Marché	Europe, France, Allemagne, Royaume-Uni, Italie, Espagne
Post production	MPC LDN
Montage	Final Cut
Equipe créative	Björn Persson
Equipe créative	Richard Baynham
Equipe créative	Paul Miles
Equipe créative	Adam Staples
Directeur de création	Greg Burke
Planneur	Stephen Wallace
Réalisateur	Nicolai Fuglsig
Maison de production	Morton Jankel Zander (MJZ)