Vodafone - "Lake"

Grey London

Grey London London, Royaume-Uni

6805

Marque: Vodafone
Pays: Royaume-Uni

Annonceur: Vodafone

Titre	Lake
Agence	Grey London
Campagne	Sealed With A Kiss
Annonceur	Vodafone
Marque	Vodafone
Date de première diffusion/publication	2013 / 5
Secteur d'activité	Téléphonie mobile
Synopsis	SUMMARY: Vodafone wanted to improved customers’ average spend by launching their most expensive tariff ever: RED. But in the middle of a recession and in a category driven by flashy deals and cheap prices, that wasn’t going to be easy. The aim was to acquire additional high value customers into RED, improve customer relationship and drive consideration amongst target consumers. RED offered unlimited texts and minutes but the word “unlimited” was over-used and meaningless. Vodafone made it mean something new, something powerful, by appealing to minds and hearts - and it all started with a kiss. Vodafone RED smashed all targets. Sign-ups to RED doubled, average revenue per user increased for RED customers and built a longer relationship with this valuable group. Churn for RED customers fell by 23% in Hungary and 50% in Greece, earning over 140 million Euros for the business – An estimated return on marketing investment of 6.25. So what started with a kiss, ended as a love affair!
Type de média	Télévision & Cinéma
Longueur	60 seconds
Post production	MPC LDN
Post-Production audio	Factory Studios
Grade	MPC LDN
Directeur de la création	Nils Leonard
Directeur de création	Jonathan Marlow
Head of Planning	Leo Rayman
Producteur, agence	Angela Eleini
Maison de production	Academy Films
Réalisateur	Frédéric Planchon
Monteur	Sam Rice-Edwards