Euromillions, The National Lottery - "Paintball"

AMV BBDO

AMV BBDO London, Royaume-Uni

8303

Titre	Paintball
Agence	AMV BBDO
Campagne	Paintball - Euromillions
Annonceur	Camelot Group
Marque	Euromillions, The National Lottery
Mise en ligne	Juillet 2010
Secteur d'activité	Loterie, PMU et jeux d'argent
Synopsis	The first ad in the campaign opens on three helicopters flying low over the ocean, heading towards a remote and exotic-looking tropical island, covered in lush, dense jungle. Below we can see jet skis powering across the waves headed in the same direction. Inside each helicopter we see people dressed in black secret agent style outfits, who then descend on wires into the jungle below. As they move into the undergrowth, someone is suddenly hit in the chest with a blue paintball splatter. Typical! we hear him mutter through his helmet. The others around him quickly return fire and suddenly the camera finds itself in the middle of a frenzied, colourful paintball fight taking place in the jungle. As more players get hit and they remove their headgear, we can see that everyone is laughing and having a great time. A title appears on screen over a slow-motion shot of the man responsible for all the fun: There are Millionaires. Then there are EuroMillionaires.
Type de média	Télévision & Cinéma
Post-Production audio	Wave Studios
Responsable de la publicité (annonceur)	Richard Bateson
Concepteur / rédacteur	Mike Sutherland
Directeur artistique	Anthony Nelson
Planneur	Andrew Phillips
Directeur média	Simon Jenkins
Réalisateur	Traktor
Maison de production	Traktor