| Titre | Call For Help |
| Agence |
adam&eveDDB
|
| Campagne |
Call For Help
|
| Annonceur |
Campaign Against Living Miserably (CALM)
|
| Marque |
Campaign Against Living Miserably (CALM)
|
| Date de première diffusion/publication |
2019 / 4
|
| Secteur d'activité | Santé publique, hygiène et sécurité
|
| Synopsis | From 5pm on 16 April, a static ad linked to CALM’s helpline will be interrupted every time a call is answered, alerting passers-by with a loud ringtone to capture their attention. The screens will switch to a ‘call in progress’ phone screen, demonstrating in real time how many calls are being answered. It will also emphasise the immediacy with which people can be helped when they’re experiencing a difficult time. |
| Philosophie | Activated via a series of OOH digital displays and billboards across London, Manchester and Birmingham, connected live to CALM’s free and anonymous helpline, the campaign mirrors the incoming calls in real time, showcasing how many people are opening up and receiving support from CALM every day. By showing the number of calls being answered in real time throughout the duration of the campaign’s OOH execution, CALM’s aim is to not only engage with a wide audience, but to highlight CALM’s services and empower those in crisis to pick up the phone. |
| Type de média |
Digital
|
| Responsable de la création |
Richard Brim
|
| Directeur de la création |
Ant Nelson
|
| Directeur de la création |
Mike Sutherland
|
| Creative |
Zoe Nash
|
| Head of Integrated Production |
Cave Ellson
|
| Producer |
Emilie Verlander
|
| Producer |
Budr Elnusairi
|
| Planner |
Will Grundy
|
| Chef creative officer |
Tammy Einav
|
| Chef creative officer |
Mat Goff
|
| Business Director |
Christian Jackson
|
| Account Director |
Adam Patel
|
| Chef de groupe |
Clive Olamiju
|
| Chef de projet |
Bianca Dubois
|
| Agence créative |
adam&eveDDB
|
| Production company |
Cain&Abel
|
| Producteur exécutif |
Lauren O’Shea
|
| Producer |
Leanne Tarvin
|
| Production Assistant |
Dominique Toussaint
|
| Production Assistant |
Georgina Haslam
|
| Designer |
Megan Young
|
| Animator |
Hashir Khan
|
| Resource Manager |
Nicola Shanks
|
| Designer |
Hash Milan
|
| Media Agency |
Ocean Outdoor
|
| Director of Ocean Labs |
Catherine Morgan
|
| Creative Solutions |
Xavier Keenan
|
| Chef de projet |
Melanie Blood
|
