| Titre | What Would Happen |
| Agence | BBDO New York |
| Campagne | Imagination at Work |
| Annonceur | General Electric Company |
| Marque | GE |
| Date de première diffusion/publication | 2014 / 7 |
| Secteur d'activité | Industrie |
| Slogan | Imagination is Taking Energy to New Places |
| Type de média | Film Web |
| Longueur | |
| Marché | Etats-Unis |
| Executive Creative Director/ Copywriter | Michael Aimette |
| Creative Director/ Art Director | Eric Goldstein |
| SVP/ Senior Director | Peter McCallum |
| Directeur de clientèle | Lindsey Conklin |
| SVP/ Group Executive Producer | Anthony Nelson |
| Maison de production | Morton Jankel Zander (MJZ) |
| Réalisateur | Dante Ariola |
| Senior Executive Producer | Scott Howard |
| Producer | Natalie Hill |
| Editorial Company | Whitehouse Post |
| Monteur | James Dierx |
| Producteur exécutif | Lauren Hertzberg |
| Producteur exécutif | Joni Williamson |
| Producteur | Melanie Klein |
| Producteur | Joanna Manning |
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