| Titre | James Bond |
| Agence | Roose & Partners |
| Campagne | James Bond |
| Annonceur | Kingfisher Plc. |
| Marque | MVC |
| Mise en ligne | Mars 2000 |
| Produit | Music and Videos |
| Secteur d'activité | Détail, distribution, chaînes de restaurants |
| Slogan | You Get More For Your Money At MVC |
| Synopsis | MVC: BUILDING A RETAIL BRAND FROM SCRATCH When Kingfisher appointed Roose to handle their new, low cost music and video retail concept, it comprised just 3 stores. Today, MVC is a successful nationwide chain, with 90 outlets and rising. The specialist retail skill that Roose have contributed to the MVC success story embraces consistent expression of brand values (a calmer, more user-friendly atmosphere than many music stores); all aspects of publicity for new store openings; and putting together tailor-made cooperative advertising packages, both for press and Christmas TV. |
| Type de média | Télévision |
| Longueur | |
| Marché | Royaume-Uni |
| Directeur de création | Nick Fordham |
| Concepteur / rédacteur | Neil Chappell |
| Directeur artistique | Phil Gooch |
| Producteur, agence | Mary Anne Clair-Ford |
| Acteur / vedette | Stuart Maconie |
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