| Titre | Wide Open Spaces |
| Agence | Roose & Partners |
| Campagne | New Shogun - Mitsubishi |
| Annonceur | Mitsubishi Motors of North America |
| Marque | Mitsubishi |
| Mise en ligne | Décembre 2000 |
| Produit | Shogun |
| Secteur d'activité | Voitures |
| Slogan | Identify Yourself |
| Synopsis | Shogun is the name most synonymous with Mitsubishi and off-road performance. These ads highlight the features that make it a car off-road car and use the "Identify Yourself" slogan to challenge buyers to look for individuality in their choice of car, rather than conformity. It's a fundamental brand positioning, embracing engineering, rally heritage, innovation and aggressive pricing. |
| Type de média | Presse magazine |
| Marché | Royaume-Uni |
| Directeur de création | Nick Fordham |
| Concepteur / rédacteur | Matt Bartley |
| Directeur artistique | Andy Wyton |
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