American Egg Board - "Side of Kevin"

Grey New York

Grey New York New York, Etats-Unis

13567

Marque: American Egg Board
Pays: Etats-Unis

Annonceur: American Egg Board

Titre	Side of Kevin
Agence	Grey New York
Campagne	Incredible Edible Egg
Annonceur	American Egg Board
Marque	American Egg Board
Date de première diffusion/publication	2015 / 3
Secteur d'activité	Oeufs
Slogan	Wake Up to Eggs with Kevin Bacon
Synopsis	Nobody knows eggs better than bacon, which is why America’s egg farmers are teaming up with the most famous bacon of all, Kevin Bacon. The new marketing campaign, slated to launch March 13, is an integrated promotional effort that will bring attention to the many nutritional benefits of the Incredible Edible Egg, just in time for Easter. “With a last name like Bacon, I’m the obvious choice, and I’m excited to be a part of the new Incredible Edible Egg campaign,” said Kevin Bacon. “I like the creativity behind the idea, and I’ve always been a big fan of eggs. They’re a nutritional powerhouse and I never get tired of them because there are so many ways you can eat them.”
Philosophie	The actor will be featured in a variety of online video, print, digital and social media ads throughout the next year. Grey New York is the American Egg Board’s creative agency, Starcom handles media planning and buying, and Edelman oversees PR and social. “Kevin Bacon brings real star power to the world of eggs and we think consumers are going to love this clever new version of bacon and eggs,” said Kevin Burkum, American Egg Board’s senior vice president of marketing. “And, there’s no better time to talk about eggs with consumption at its highest level in three decades and Easter right around the corner.” The USDA reports that per-capita egg consumption grew to 260 in 2014, increasing by more than a dozen eggs per person in the last five years. Many factors are fueling the spike in egg consumption, including growing interest in protein, health professionals viewing eggs more positively, and the affordability of eggs compared to other breakfast foods. “Clearly, eggs are on a roll. We hope to build on this positive momentum with everyone’s favorite bacon, Kevin Bacon,” said Burkum.
Type de média	Télévision
Longueur	118 seconds
Responsable de la création	Tor Myhren
Responsable de la création	Andreas Dahlqvist (New York)
Directeur de la création	Ari Halper
Directeur de la création	Steve Krauss
Directeur de création	Brad Mancuso
Directeur de création	Susan LaScala Wood
Directeur artistique	Jay Hunt
Directeur artistique	Pete Gosselin
Directeur artistique	Matt DeCoste
Concepteur / rédacteur	Jay Hunt
Concepteur / rédacteur	Pete Gosselin
Producteur, agence	Perry Kornblum
Production Company (location)	Moxie Pictures (LA)
Réalisateur	Martin Granger
Directeur de la photo	Alar Kivilo
Monteur	Alex Cohan
Montage	Vision Post
Music/Sound Design	Matt Baker
Music/Sound Design	Vision Post
Principal Talent	Jeff Wiens
Principal Talent	Geneva Carr
Principal Talent	Kevin Bacon