Golden State Warriors - "Runner"

Goodby Silverstein & Partners

Goodby Silverstein & Partners San Francisco, Etats-Unis

23284

Marque: Golden State Warriors
Pays: Etats-Unis

Annonceur: Golden State Warriors

Titre	Runner
Agence	Goodby Silverstein & Partners
Campagne	We Are Dub Nation
Annonceur	Golden State Warriors
Marque	Golden State Warriors
Date de première diffusion/publication	2019 / 11
Secteur d'activité	Equipes sportives, Evènements sportifs
Synopsis	“There’s so much love for the Dubs from all over the Bay Area. This spot shows that the love is mutual,” said Amanda Chin, VP of brand marketing for the Golden State Warriors. “Our fanbase is widespread. The team doesn’t represent a city, they play for the entire Bay area and beyond. GS&P did a great job of bringing that idea to life. “We wanted to connect with the Warriors fans on a deeper level, by celebrating where they come from,” said Anthony O’Neill, associate creative director at GS&P. “It’s a celebration of the real bay area. There’s beauty in the bay that you won’t find on a postcard. The places that people who grew up here know and love.” GSP’s campaign builds on a five-year relationship with the Warriors. During the 2018-19 NBA season, the agency collaborated with the Warriors and commemorated the team’s last regular-season game in Oracle Arena by “retiring” the number 47. A banner celebrates the 47 historic seasons the Warriors played in Oakland, California, and hangs in the rafters of the new Warriors home at Chase Center. In addition to the Warriors, GS&P works for BMW, Pepsi, Doritos, Cheetos, Liberty Mutual Insurance and Comcast.
Type de média	Télévision
Longueur	45 seconds
Co Chairman	Jeff Goodby
Co Chairman	Rich Silverstein
Responsable de la création	Margaret Johnson
Director of Innovation	Adam Reeves
Directeur de création	Adam Reeves
Directeur de création associé	Rony Castor
Concepteur / rédacteur	Rony Castor
Directeur de création associé	Anthony O'Neill
Directeur artistique	Anthony O
	Lorenz Ortiz
Director of Broadcast Production	Leila Gage
Director of Film	Tod Puckett
Music Curation	Tod Puckett
Assistant Producer	Olaitan Oladipo
Directeur associé	Brian McPherson
Directeur de clientèle	Clark Gieseke
Responsable de budget agence	Ashley Wurzel
Assistant Account Manager	Hannah Hadley
Director of Communications	Meredith Vellines
Stratégie	Briana Patrick
Director of Business Affairs	Kristian Evanculla
Company Name	Hungry Man
Réalisateur	Amir Farhang
Directeur de la photo	Ray Huang
Producteur exécutif	Caleb Dewart
Producteur délégué	Ben Gilovitz
Company Name	Elevel (Goodby-Silverstein and Partners)
Monteur	Dave Becker
Assistant Monteur	Steven Castro
Producteur exécutif	Luke Dillon
DIRECTOR OF ELEVEL	Michael Damiani
Ingénieur du son	Nic DeMatteo
Ingénieur du son	Jody Scott
Company Name	David Fisher
Company Name	Cameron Gray The Mill
Coloriste	Adam Scott
Artiste / Dessinateur	Ty Bardi
Artiste / Dessinateur	Chad Ford