| Titre | The Abusive Teller Machine |
| Agence | Rothco, part of Accenture Song |
| Campagne | The Abusive Teller Machine |
| Annonceur | Allied Irish Bank |
| Marque | AIB |
| Date de première diffusion/publication | 2019 / 4 |
| Secteur d'activité | Santé publique, hygiène et sécurité |
| Synopsis | “Why do you need more money?” “Are you hiding money from me?” “If you’re lying, I’ll find out.” These were just some of the questions and threats that turned a simple, everyday experience into something insidious and eye-opening. |
| Philosophie | To demonstrate this and increase understanding and empathy for financial abuse victims, ROTHCO created the ‘Abusive Teller Machine’ - an AIB ATM that took on the controlling behaviour of a financially abusive partner when people attempted to withdraw money from their account. |
| Type de média | Digital |
| Longueur | |
| Producteur, agence | Aisling O’Dwyer |
| Directeur de la création | Alan Kelly |
| Directeur de création | Stephen Rogers |
| Directeur artistique | Matt Evans |
| Concepteur / rédacteur | James Pash |
| Designer | Gerard Sexton |
| Designer | Stephen Flynn |
| Business Director | Jimi McGrath |
| Directeur de clientèle | Emily Lyons |
| Responsable de budget agence | Amy Harrington |
| Stratégie/Planning | Bronagh O’Donovan |
| Data Strategist | Jennifer Langan |
| Chef de projet | Irene Sharkey |
| Directeur technique | Daire Lennon |
| Réalisateur | Ross Whitaker |
| Producteur | Aideen O’Sullivan |
| Monteur | Robert Hegarty |
| Post-production Supervisor | Jen Connolly Raygun |
| Chef décorateur | Joe Fallover |
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