| Titre | Comedy |
| Agence | Saatchi & Saatchi NY |
| Campagne | The Best of What Germans do Best - Brauerei Beck |
| Annonceur | Beck Brauerei |
| Marque | Beck's |
| Mise en ligne | Décembre 1999 |
| Produit | Beer |
| Secteur d'activité | Bières, cidres |
| Slogan | The best of what Germans do best. |
| Synopsis | German comedian in a small, empty German nightclub. He is attempting to tell a joke yet is foiled by his lack of humor and awkward body movements. there is no reaction from the almost absent audience. |
| Philosophie | The Best of what Germans do Best campaign uses Beck's German-ness to differentiate the brand from all other imports. It juxtaposes those things that Americans perceive Germans don't do well with one thing Americans know Germans do do well: make the best beer in the world. The campaign, set in German perspective voice, is designed to endear the audience with self-deprecating humor. |
| Type de média | Télévision |
| Longueur | |
| Marché | Etats-Unis |
| Directeur de création | Fredrik Odding |
| Concepteur / rédacteur | Augusten Burroughs |
| Directeur artistique | Kevin Weidenbacher |
| Producteur, agence | David Perry |
| Réalisateur | Tarsem Singh "Tarsem" |
| Maison de production | @radical.media |
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