| Titre | "Menu" |
| Agence | Follis, LLC |
| Campagne | Where Good Things Happen |
| Annonceur | Marble Collegiate Church |
| Marque | Marble Church |
| Date de première diffusion/publication | 2011 / 11 |
| Produit | Religious Institution |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Slogan | Where Good Things Happen |
| Philosophie | A vibrant NYC church with a 376-year heritage and programs for people of all ages and lifestyles. But g |
| Problème | Getting younger members was the future of the church and it needed more. Challenge:Attract cynical, young New Yorkers to Marble Church when few had even heard of it. We somehow had to make Marble relevant and cool without alienating church conservatives or reflecting poorly on an esteemed 376-year heritage. Not an easy task. |
| Résultat | Despite the limited budget, membership increased over 30% two years after the campaign broke while web traffic increased 10 fold. The church received the added value of positive national press in The New York Times, USA Today, TIME, New York Daily News and ADWEEK. And the college textbook, "Principles of Marketing" (Prentice Hall '04) included the campaign as a case in "Effective marketing on a limited budget." A follow-up study (reported in the church newsletter, Feb. '04) indicated that more people had come to Marble Church from the ad campaign than from the church cable TV and radio broadcasts combined. Said Minister Arthur Caliandro:"The ads are brilliant. They are doing great things for the church." The campaign has been running for 13 consecutive years. |
| Type de média | Affichage |
| Directeur de création | John Follis |
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