| Titre | Driveway |
| Agence | Wunderman Thompson Toronto |
| Campagne | Health - ParticipACTION |
| Annonceur | ParticipACTION |
| Marque | ParticipACTION |
| Mise en ligne | Janvier 2008 |
| Secteur d'activité | Santé publique, hygiène et sécurité |
| Problème | Canada's Participaction was an organization with a very clear mandate: they wanted to get Canadian kids active again. Fact is, this was the first generation of kids who'd have a shorter life expectancy than their parents. Scary stuff. They were looking for a campaign that brought this powerful statistic to life. In a way that would get people talking, but also in a way that wouldn't blame parents. Hence, a 12 year old boy watering his driveway not able to go to the dance because he was getting a colonoscopy! |
| Type de média | Télévision |
| Longueur | |
| Marché | Canada |
| Producteur, agence | Clair Galea |
| Réalisateur | John Mastromonaco |
| Directeur de clientèle | Michelle Milos |
| Directeur de création | Don Saynor |
| Concepteur / rédacteur | Don Saynor |
| Directeur de la création | Martin Shewchuk |
| Chef de groupe | Shelby Spigelman |
| Monteur | Richard Unruh |
| Directeur de la création | Paul Wales |
| Directeur artistique | Jeff Wilbee |
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