Creative Director/Copywriter
at
something different
South Orange, New Jersey, Etats-Unis
| Titre | Island |
| Agence | Something Different |
| Campagne | Better Way |
| Annonceur | Charter Communications |
| Marque | Charter Spectrum |
| Date de première diffusion/publication | 2019 / 11 |
| Secteur d'activité | Téléphonie locale / longue distance |
| Synopsis | "Island" centers on a group of primitive island dwellers who prod one of their fellows into swimming to a nearby atoll to fetch pineapples. After they reject his big idea of building a boat, he reluctantly dives in and is promptly devoured by a sea creature. The VO observes, eventually someone has a better idea, like a boat, or in this case with Spectrum Mobile, offering the fastest overall mobile speeds and reliability. |
| Philosophie | The campaign aims to highlight Spectrum Mobile features that are superior to those of other mobile providers, while nudging consumers out of their inertia to make the switch. |
| Type de média | Télévision |
| Longueur | |
| Maison de production | The Corner Shop |
| Montage | Crew Cuts |
| Directeur associé | Patti McConnell |
| Responsable de la création | Tommy Henvey |
| Directeur de création | Richard Ryan |
| Senior Producer | Garrett Crabb |
| Director of Accounts | Meghan Linehan |
| Réalisateur | James Rouse |
| Producteur exécutif | Anna Hashimi |
| Responsable de la production | Jessica Miller |
| Producteur | Benji Howell |
| Directeur de la photo | Antonio Paladino |
| Visual Effects Studio | Framestore |
| Maison de production | JSM Music |
| Post production | Color Collective |
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