Partner, Director of Integrated Production
at
Deutsch, Los Angeles
Los Angeles, Etats-Unis
| Titre | First Kiss |
| Agence | Deutsch |
| Campagne | Live Más |
| Annonceur | Taco Bell |
| Marque | Taco Bell |
| Mise en ligne | Avril 2013 |
| Produit | Cool Ranch Doritos Tacos Locos |
| Secteur d'activité | Chaînes de fast-food & de restaurants |
| Slogan | Live Más |
| Synopsis | The spot shows how Taco Bell’s “Live Mas” tagline works in small, believable ways, with people taking leaps they wouldn’t normally take. A teenage couple on their first date in front of a Taco Bell feels as if they could have come out of a John Hughes’ movie, all awkwardness and sweetness. (The song, "All Eyes on You" by St. Lucia, has an 80s synth vibe that gives the ad even more of a Hughes feel.) For us the ad captures one of those moments where you first felt really alive, where you borrow your parent’s car, hang out with your friends in a Taco Bell parking lot, and (possibly) steal your first kiss. Director Zach Math, who also shot our recent two spots for Taco Bell, “Hola” and “The Most Obvious Idea in the World,” worked to create actual tension between the boy and the girl. He wouldn’t let them talk to each other until the actual shooting began. Then he tore a 100-dollar bill in half and gave one half to each actor, saying that they could only tape it back together again after the shoot—if they went out on a date. |
| Type de média | Télévision |
| Longueur | |
| Marché | Etats-Unis |
| Maison de production | Bob Industries |
| Post production | Methodstudios |
| Effets spéciaux | Methodstudios |
| Responsable de la création | Mark Hunter |
| Directeur de création groupe | Brett Craig |
| Directeur de création | Josh DiMarcantonio |
| Directeur artistique | Sara Oakley |
| Concepteur / rédacteur | Melissa Langston-Wood |
| Directeur de la photo | Vic Palumbo |
| Director of Content Production | Victoria Guenier |
| Directeur de la production audiovisuelle | Paul Roy |
| Producteur, agence | Alison McMahon |
| Group Account Director | Walter Smith |
| Directeur de clientèle | Amanda Rantuccio |
| Chef de groupe | Amanda Schuster |
| Réalisateur | Zach Math |
| Montage | Union Editorial |
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