Partner, National Creative Director
at
Rethink Communications Inc., Vancouver
Vancouver, Canada
| Titre | The Sobering Report |
| Agence | Rethink Communications Inc. |
| Campagne | The Sobering Report |
| Annonceur | Arrive Alive |
| Marque | Arrive Alive |
| Date de première diffusion/publication | 2018 |
| Secteur d'activité | Santé publique, hygiène et sécurité |
| Philosophie | Arrive Alive wanted people to experience how any intoxication exponentially increases your risk of crashing, especially when drugs and alcohol are combined. And with marijuana legalization, it’s only getting worse. Introducing “The Sobering Report”, an annual report that becomes more impaired the more you scroll, emulating the symptoms of combined intoxication. Users could choose to read the report clearly by pressing “view sober” demonstrating that the safest way to drive is 100% sober. |
| Type de média | Rapport annuel |
| Directeur de création | Hans Thiessen |
| Directeur de création | Chris Staples |
| Directeur de création | Ian Grais |
| Writer | Andrew Chhour |
| Designer | Jake Lim |
| Producer | Todd Harrison |
| Developer | Brad Stapleton |
| Developer | Ken Malley |
| Strategist | Sean McDonald |
| Account Director | Sarah Riedlinger |
| Account Executive | Hannah Jordan |
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