Presidente e Diretor de Criação
at
F/Nazca Saatchi & Saatchi Publicidade Ltda.
São Paulo, Brésil
| Titre | Invisible Car |
| Agence | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
| Campagne | Honda Fit 2015 |
| Annonceur | Honda Motor Co., Ltd. |
| Marque | Honda |
| Mise en ligne | Juin 2014 |
| Produit | Fit 2015 |
| Secteur d'activité | Voitures |
| Synopsis | Description: The original strategy was implemented in Honda dealers from all over Brazil. Clients could visualize details of the car simply by directing the camera of a tablet at a "virtual carpet", which market out the exact size of the new Fit 2015, placed on the floor of Honda showrooms. |
| Résultat | More than 38,000 people interacted with the new Honda Fit virtually and 1,500 bought it even before it was available in stores. |
| Type de média | Digital |
| Longueur | |
| Directeur de la création | Fábio Fernandes |
| Directeur de la création | Eduardo Lima |
| Directeur de création | Theo Rocha |
| Concepteur / rédacteur | João Paulo Testa |
| Directeur artistique | Ricardo Pocci |
| Account Team | Marcello Penna |
| Account Team | Marco Piza |
| Planneur | Jos Porto |
| Planneur | Douglas Nogueira |
| Planneur | Caio Felipe |
| Chef de projet | Thais Villela |
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