Kraft Heinz: Lunchables - "360CRISP 1"

Goodby Silverstein & Partners

Goodby Silverstein & Partners San Francisco, Etats-Unis

2927

Marque: Kraft Heinz: Lunchables
Pays: Etats-Unis

Annonceur: Kraft Heinz

Titre	360CRISP 1
Agence	Goodby Silverstein & Partners
Campagne	360CRISP
Annonceur	Kraft Heinz
Marque	Kraft Heinz: Lunchables
Date de première diffusion/publication	2023 / 9
Secteur d'activité	Aliments surgelés
Philosophie	Today, Kraft Heinz unveils 360CRISP™, a new disruptive platform for the microwave that creates crispy, crunchy products like you get on the stove. 360CRISP™ makes its debut with the launch of LUNCHABLES® Grilled Cheesies, with the goal to introduce five new products across four iconic brands by the end of 2024. Grilled Cheesies, powered by 360CRISP™ innovation, marries quality, convenience, and crave-ability in an easy-to-prepare format from the microwave. As the brand’s first expansion into the frozen food category, LUNCHABLES® Grilled Cheesies features innovative technology that delivers a pan-like crisp in seconds. Gone are the days where consumers have to experience a burnt crust, yet cold inside, as 360CRISP™ delivers a golden brown, pan-like crisp outside and melty cheese inside in just 60 seconds. Leveraging a beloved household name – LUNCHABLES® – Grilled Cheesies provides a convenient snack option that empowers kids with the independence to prepare it directly in the microwave – no pans or stove necessary. As kids’ snacking is a key driver of growth within the frozen category1, Kraft Heinz identified an opportunity to utilize its 360CRISP™ platform to bring something new and convenient to customers, while still delivering on the flavor and quality consumers expect from Kraft Heinz brands. The launch of the platform contributes to Kraft Heinz’s broader business transformation and intention to drive growth across North American business, targeting $2B in incremental net sales by 2027. Grilled Cheesies boasts two wholesome, melt-in-your-mouth offerings that can be prepared in seconds: Original – Featuring deliciously melty KRAFT® SINGLES and just the right level of golden-brown crisp, the Original variety provides a quick and convenient take on this nostalgic snack-time staple. Pepperoni Pizza – With a deliciously savory twist on the classic grilled cheese sandwich, the Pepperoni Pizza variety features deliciously melty KRAFT® SINGLES and the same mouthwatering pepperoni from other popular Lunchables snack packs that kids know and love. LUNCHABLES® Grilled Cheesies rolls out to select grocery retailers across the U.S. beginning this month for a suggested retail price of $4.99 per box of two sandwiches. For more information about Grilled Cheesies and the Kraft Heinz 360CRISP™ technology, follow @Lunchables on Instagram and visit www.kraftheinzcompany.com.
Type de média	Télévision
Longueur	15 seconds
Chairman	Jeff Goodby
Responsable de la création	Margaret Johnson
Directeur de création	Kurt Mills
Directeur de création	Daniel Righi
Directeur artistique	Duncan Spear
Concepteur / rédacteur	Rachel Nagpal
Directeur associé	Brian McPherson
Directeur de clientèle	Becca Morris
Directeur de clientèle	Callen Gustafson
Responsable de budget agence	Carmen Guan
Responsable de budget agence	Adrianne Medina
Head of Strategy	Bonnie Wan
Head of Strategy	Christine Chen
Directeur des Stratégies	Kelly Evans-Pfeifer
Directeur des Stratégies	Cailtin Neelon
Business Affairs Manager	Judy Ybarra
Business Affairs Manager	Yelena Kompaneyets
Agency	The Kitchen
Directeur de clientèle	Herman Santoni
Chef de groupe	Elana Cattledge
Directeur artistique	Emily Herron
Concepteur / rédacteur	Krissy Blair-Jackson
Concepteur / rédacteur	Abby Myers
Concepteur / rédacteur	Alex Blechman
Directeur artistique	Weston Clark
Stratégie	Sherese Jones
Social Media Manager	Michelle Fraczek
Social Media Manager	Rachel Miller
Responsable de la publicité (annonceur)	Jessica Vultaggio
Responsable de la publicité (annonceur)	Nina Patel
Responsable de la publicité (annonceur)	Erin Fitzgerald
Responsable de la publicité (annonceur)	Jenna Thornton
Public Relations	Kate Mitchell
Responsable de la production	Jim Haight
Producteur exécutif	Christine Oh
Producteur	Cassie Edwards
Producteur	Abbie Leigh
Artist	Abbie Leigh
Maison de production	Blinkink
Réalisateur	Renee Zhan
Producteur exécutif	Bart Yates
Producteur	Emma Hanson
Responsable de la production	Alex Halley
Agence Média	Starcom USA
Vice President (VP), Media	Emily Jacobson
Associate Director, Media	Maddie Franke
Associate, Media	Diana DeLeon
Associate, Media	Sam Quiroga
PR Agency	Zeno Group
PR Account Supervisor	Bethany Stokoski
PR Account Executive	Amelia Bogert