| Titre | Customers |
| Agence | Rodgers Townsend |
| Campagne | Dots - SBC |
| Annonceur | SBC Communications |
| Marque | SBC |
| Mise en ligne | Juin 2004 |
| Secteur d'activité | Télécommunications |
| Philosophie | To dispel perceptions of SBC as a regional provider and introduce the company's capabilities as a national voice and data integrator. |
| Problème | Despite its nationwide network integration capabilities, previous perceptions of SBC have been that it is a regional provider. However, because IT Directors and departments in larger companies are seeking providers that can manage their needs on a national basis, it was important to convey SBC's abilities to do so. |
| Type de média | Télévision |
| Longueur | |
| Marché | Etats-Unis |
| Directeur artistique | Tom Hudder |
| Concepteur / rédacteur | Tom Townsend |
| Producteur | John Seaton |
| Broadcast Manager | Kathy Goebel |
| Réalisateur | Jeffrey Plansker |
| Maison de production | Supply & Demand |
| Montage | Spine |
| Post production | Zoic Studios |
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