ChildFund International - "#TakeItDown"

WRTHY

WRTHY New York, Etats-Unis

Awards

3680

Cette création fait partie de la Collection Act Responsible

Marque: ChildFund International
Pays: Etats-Unis

Annonceur: ChildFund International

Titre	#TakeItDown
Agence	WRTHY
Campagne	#TakeItDown
Annonceur	ChildFund International
Marque	ChildFund International
Date de première diffusion/publication	2023 / 9
Secteur d'activité	Droits de l'homme
Slogan	help us #takeitdown
Synopsis	Technology created this monster, only technology can take it down. The campaign aims to build public support to pressure tech companies to proactively remove child sexual abuse content from their platforms.
Philosophie	The film drives viewers to ChildFund.org/takeitdown, a WRTHY designed microsite where the public can learn more about the dangers children face online and access resources for parents and survivors. A unique one-click public pressure tool allows our audience to tell policymakers to act NOW. #TakeItDown is the first campaign of its kind on this issue, bringing together partners, influencers and the public to ensure all children are safe online.
Problème	The amount of child sexual abuse imagery online has exploded. Tech companies aren't doing enough to protect children online, and they're only required to report child sexual abuse material when it's reported to them.
Type de média	Film Web
Longueur	68 seconds
Plus d'info	https://www.childfund.org/
Maison de production	Biscuit Filmworks NY
Directeur de la création	Lew Willig
Directeur de création	Mark Girand
Producteur	Harry Lowell
Producteur	Betsy Beale
Producteur	Ari Wilhem
Producteur	Margaux Ravis
Designer	Jaadi Fonseca
Réalisateur	Noam Murro
Producteur exécutif	Shawn Lacy
Editorial	Work Editorial Stewart Reeves
Effets spéciaux	Parliament Enca Kaul