Co-Exec. Dir., Worldwide Chief Creative Officer
at
SapientNitro Russia Headquarters, Moscow
London, Royaume-Uni
| Titre | Tea Running |
| Agence | Modem Media |
| Campagne | Tea Running |
| Annonceur | Hewlett-Packard |
| Marque | Hewlett-Packard |
| Mise en ligne | Février 2007 |
| Produit | Notebook nx6325 |
| Secteur d'activité | Ordinateurs personnels, PDAs & calculatrices |
| Slogan | Mobility Unbound |
| Synopsis | Set in a 60s-styled environment, Tea Running features an everyday worker running, leaping and sliding across an office - all with a teacup delicately balanced in one hand. We also added an interactive component, encouraging users to say exactly how they like their tea made. This personalized message is then seamlessly integrated into the film and can be sent on to friends. |
| Problème | HP wanted to engage with business owners and IT managers from the SMB market across EMEA, who need a notebook for business purposes. Our core message was that the HP Compaq nx6325 notebook can make you more mobile and versatile than ever before, and as the audience was so broad, the piece had to be compelling enough for the user to want to send it on. |
| Résultat | The Site launched just before Christmas 2006 and has received very positive feedback and thousands of visits. Within the first month, Tea Running has also been seen by tens of thousands of people across social networking sites such as YouTube and Metacafe, and has been mentioned in The Wall Street Journal as well as on specialist free running and Parkour sites. |
| Type de média | Film Web |
| Longueur | |
| Marché | Royaume-Uni |
| Plus d'info | hp.com/go/tearunning |
| Maison de production | Ridley Scott Creative Group |
| Directeur artistique | Belle Briggs |
| Other | Chris Clarke |
| Other | David Clarke |
| Delivery Manager | Jason Gibson |
| Designer | Roger Heatherington |
| Software Engineer | Christopher Houston |
| Directeur artistique | Ian Owen |
| Directeur de clientèle | Tom Poynter |
| Concepteur / rédacteur | James Thorley |
| Réalisateur | Ronnie West |
| Production du son | Aquarium |
| Post production | Rushes |
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