| Titre | Straw-Backflip |
| Agence | Leo Burnett |
| Campagne | Straw-Backflip |
| Annonceur | Y-Plus Yoga Center |
| Marque | Y-Plus Yoga Center |
| Mise en ligne | Mars 2005 |
| Secteur d'activité | Matériel de fitness, gymnastique |
| Philosophie | The low cost yet effective solution we developed for them was to showcase the prowess of a yoga practitioner on the flexible stems of drinking straws which were specially produced and then placed at the fruit juice bars frquented by the target audience. |
| Problème | The client wanted a low cost yet effective solution to publicise its yoga school. It had to stand out from the crowd and at the same time showcase the yoga instructor. |
| Résultat | The clients were especially pleased with teh idea and especially the executions. There was a surge of enquiries and enrolment went up during the promotional stint. |
| Type de média | Marketing Direct |
| Marché | Chine |
| Directeur de création | Eddie Booth |
| Directeur de création | Ruth Lee |
| Directeur de création | Kenny Choo |
| Directeur de création | Stephen Kong |
| Directeur artistique | Jane Yang |
| Concepteur / rédacteur | Stephen Kong |
| Concepteur / rédacteur | Kenny Choo |
| Photographe | Alex Kaikeong |
| Directeur artistique | Kenny Choo |
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