Mazda - "The Blind Drive"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israël

31852

Marque: Mazda
Pays: Israël

Annonceur: Mazda

Titre	The Blind Drive
Agence	BBR Saatchi & Saatchi
Campagne	Prepare to Be Amazed
Annonceur	Mazda
Marque	Mazda
Date de première diffusion/publication	2016 / 11
Secteur d'activité	Voitures
Philosophie	For years Mazda cars owned the road in Israel. In fact, the car was so popular, you saw it everywhere. A blessing…but also a curse as the car's popularity began to affect the way Israelis perceive the brand. As a victim of its own success, Mazda went in the eyes of many Israelis, from a car with major sex appeal to one that is boring and grey. A leasing car; nothing to write home about or get excited. But this year we had news for consumers. We were launching a new, sleeker, better designed, more advanced, accessorized and safer car than ever before and we wanted Israelis to take notice. That's when we realized that to redress misconceptions, we'd have to address Israeli consumer's concerns head on. To do that, we took on consumers' harshest criticisms, most negative comments and lethal talkbacks. and with the help of Ben Collins, better known as Top Gear's "Stig", we proved to them beyond the shadow of a doubt what an incredible car the new Mazda is. The result is a fully integrated campaign that includes a series of four daredevil commercials each highlighting a different aspect of the car, an interactive website, an outdoor campaign and a brand new Mazda catalogue shot by the world's dumbest dog just to prove that no matter who's taking its picture, the Mazda will always look amazing.
Type de média	Affichage
Longueur	141 seconds
Directeur de la création	Jonathan Lang
Directeur de création	Eran Nir
Concepteur / rédacteur	Ran Even
Directeur artistique	Ori Hasson
Chef de groupe	Chen Halpern
Chef de groupe	Gil Gershon
Chef de groupe	Hadar Goren
Strategic Planning Supervisor	Lora Goichman
Responsable de la production	Dorit Gvili
Producteur	Alon Shmoelof
Creative Coordinator	Eva Hasson
Directeur de création digital	Idan Kligerman
Social Media Edito	Aviv Melamed
Maison de production	Tiferet