DFS - "The Big Sofa Test"

krow Communications

krow Communications London, Royaume-Uni

8402

Marque: DFS
Pays: Royaume-Uni

Annonceur: DFS

Titre	The Big Sofa Test
Agence	krow Communications
Campagne	The Big Sofa Test
Annonceur	DFS
Marque	DFS
Date de première diffusion/publication	2017 / 3
Secteur d'activité	Ameublement
Synopsis	In this Aardman campaign for DFS, we see lead character Dawn - a Quality Administrator from the DFS workshop in Yorkshire - as she visits an independent sofa-testing site and sees a DFS sofa put through its paces in a series of stringent quality tests. Aardman’s unique approach to animation helps bring to life these rigorous tests in an engaging, charming and entertaining way. We hear from Dawn, in her own words, as she explains why DFS sofas are built to last, outlining the tests they are all put through. “One’s like a 16-stone fella sitting down on it 18 times a day for 15 years,” she tells us, while ‘The Big Sofa Test’ TV spot serves to communicate how every sofa is quality tested and comes with the reassurance of a 15-year guarantee. In the voiceover, we hear Dawn herself. Her life-like, handmade fabric character is brought to life via stop motion animation, with the attention to detail shown by the expert team at Aardman mirroring the craftsmanship at DFS and which has made the sofa brand such a British success story. The painstaking animation also serves to reinforce the handcrafted nature of each DFS sofa.
Type de média	Télévision
Longueur	30 seconds
Directeur de création	Darryl George
Directeur de création	Jon Mitchell
Directeur artistique	Jon Mitchell
Concepteur / rédacteur	Darryl George
Directeur de la création	Nick Hastings
Business Director	Blake Armstrong
Directeur de clientèle	Felicity Pelly
Responsable de budget agence	Camilla Renny-Smith
Producteur, agence	Emma Rookledge
Maison de production	Aardman
Réalisateur	Jay Grace
Directeur de la création	Steve Harding Hill
Producteur	Stephanie Owen
Directeur de la production	Louise Johnson
Coordinateur de production	Hannah Campbell
Storyboard Artist	Rob Richards
Character Designer	Krystina Litten
Directeur de la photo	Jeremy Hogg
Directeur artistique	Helen Javes
Model Maker / Maquettiste	Chris Entwhistle
Mini Sofa Prop Makers	Scary Cat Studios
Monteur	Ben Craske
Post production	Aardman
Post production	The Mill London
Sociéte de création sonore	Evolutions and Jungle Studios