HM Prison and Probation Service (HMPPS) - "Someone like you"

House 337

House 337 London, Royaume-Uni

1028

Marque: HM Prison and Probation Service (HMPPS)
Pays: Royaume-Uni

Annonceur: Ministry of Justice

Titre	Someone like you
Agence	House 337
Campagne	An extraordinary job. Done by someone like you
Annonceur	Ministry of Justice
Marque	HM Prison and Probation Service (HMPPS)
Date de première diffusion/publication	2023 / 9
Secteur d'activité	Recrutement des fonctionnaires, de la police et de l'armée
Slogan	An extraordinary job. Done by someone like you
Philosophie	HM Prison and Probation Service (HMPPS) has launched a major new recruitment campaign for the UK’s prison services, created by House 337. With the tagline ‘An extraordinary job. Done by someone like you’, the campaign aims to attract prospective candidates to roles in the prison service by helping them identify their suitability based on the traits and characteristics required to be a successful prison or probation officer. A 30-second film called “Someone like you”, highlights how varied and rewarding the role of a prison officer is, while two 20-second films, called “Tammy” and “Paul”, focus on the role of probation staff helping former prisoners adapt to life outside and reducing the risk of re-offending. Soundbites from interviews with serving prison officers are used in the narrative voiceover for “Someone like you”, which was filmed on location at HMP Berwyn, the largest prison in the UK, with Greg Hackett from Spindle directing. ‘Tammy’ and ‘Paul’ were shot at an operational probation office in London, with House 337’s Rob Sanderson directing. The films, which will also run in 15-second cutdowns, were informed by immersive research conducted by House 337, involving tours of multiple prisons and probation sites and discussions with numerous staff and their clients, as well as audience research by the Ministry of Justice. The campaign is House 337’s first work for HMPPS after winning a major three-year recruitment brief from the Ministry of Justice to develop an impactful employer brand campaign to recruit prison and probation staff at a time when fewer than 20% of people would consider a role in the prison service. House 337 won the MoJ / HMPPS brief after a pitch conducted by the Crown Commercial Service’s Communication Marketplace. The task is part of a wider, ongoing HMPPS transformation placing greater focus on the delivery of frontline services – keeping the public safe, delivering modern prisons that rehabilitate offenders and reducing reoffending. The 360-degree campaign will run on VOD, online video, digital audio, social media, and display across the UK. It breaks on September 28 with an uplifted activity in regions where recruitment needs are greatest.
Type de média	Digital
Longueur	30 seconds
Responsable de la publicité (annonceur)	Ben Stack
Responsable de la publicité (annonceur)	Keith Coni
Responsable de la publicité (annonceur)	Ben Rochelle
Responsable de la publicité (annonceur)	Tanaye Reid
Responsable de la publicité (annonceur)	Chris Coward
Directeur de la création	Leon Jaume
Directeur de création	Charlie Johnson
Directeur artistique	Jack Tibbs
Concepteur / rédacteur	Michael Arthey
Responsable de la stratégie	Matt Rhodes
Directeur des Stratégies	Rachel O’Donovan
Head of Account Management	Richard Williams
Senior Account Director	Marianne Roberts
Responsable de budget agence	Siena Singh
Joint Head of Film	Victoria Fischer
Agency Senior Producer	Felicity Cruickshank
Agency Junior Producer	Trent Webster
Réalisateur	Greg Hackett
Maison de production	Spindle
Producteur	Gareth Crowthers
Monteur	Billy Mead
Post production	No.8
Sound Designer	MARTIN LEITNER
Sound Designer	Sam Robson
Directeur de la photo	David Foulkes
Réalisateur	Rob Sanderson
Monteur	Rob Sanderson
Directeur de la photo	Richard William Preisner
HMU	Lindsay Jewell
Wardrobe	Emily Davies
Chef décorateur	Lucy Gahagan