| Titre | Eyes On The Road (Extended) |
| Agence | Commonwealth//McCann |
| Campagne | Real People, Not Actors |
| Annonceur | General Motors Corp. |
| Marque | Chevrolet |
| Date de première diffusion/publication | 2015 / 3 |
| Secteur d'activité | Voitures |
| Synopsis | Chevrolet injects the boring old focus group with an element of surprise -- and terror, and delight -- for the "Real People, Not Actors" campaign, launching today out of Commonwealth McCann. The effort subjects real folks to what appear to be the typical brand-driven survey sessions, but ultimately turn out to be spiked with tons of fun. |
| Philosophie | In one film, for example, the presenter asks the group to keep their eyes fixed to a screen before them, which features the view from a driving car. The task's made damn near impossible, however, when male strippers come in to flex their pecs and zombies enter, threatening disembowelment. It's after these charades that the moderator introduces the crowd to the 2015 Chevrolet Cruze, which helps people focus on their driving by allowing them to reply to text messages with the push of a button. All of the films help to promote the features of Chevrolet's 2015 lineup. Another film gives the focus group the 20 questions treatment, to an absurd extreme, while yet another centers on one-on-one sessions in which the interviewees gets blindsided by a killer clown. A road test film also shows parents the benefits of in-auto wifi, while one more poses a tough choice to Mom and Dad. The campaign also features a special livestream today on ChevroletBestDayEver.com, where the bfrand will treat viewers to a series of surprise concerts and guest apperances. |
| Type de média | Télévision |
| Longueur | |
| Creative Chairman | Linus Karlsson |
| Responsable de la création | Gary Pascoe |
| Directeur de la création | Duffy Patten |
| Directeur de la création | Bob Guisgand |
| Directeur de création associé | Dan Marvin |
| Directeur artistique | Celia Nelson |
| Producteur exécutif | Brian DiLorenzo |
| Producteur exécutif | Kelly Balagna |
| Senior Producer | Matt Flaker |
| Réalisateur | Zach Merck MAKE |
| Executive Producer/MAKE Founder | Dana Locatell |
| Supervising Producer/MAKE Partner | Tim Mack |
| Monteur | Spot Welders |
| Online/PLUTO | Detroit |
| Online/VFX | Larry Chadwick |
| Sr. Audio Engineer | PLUTO |
| Sr. Audio Engineer | Detroit |
| Sr. Audio Engineer | Grant Castleberry |
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