| Titre | Face Cream |
| Agence | BBH |
| Campagne | Boddingtons |
| Annonceur | AB Inbev |
| Marque | Boddingtons |
| Date de première diffusion/publication | 1992 / 1 |
| Secteur d'activité | Bières, cidres |
| Slogan | The Cream of Manchester |
| Synopsis | A woman rubs Boddingtons cream on her face before her boyfriend arrives to take her out on a date. |
| Philosophie | We decided to celebrate the brands Manchester roots and the product characteristic that most sets it apart from conventional Southern beers its creaminess. The campaign also aimed to use a distinctively northern tone of voice and a consistent branded look. |
| Problème | When Whitbread bought Boddingtons in 1989, 80% of the brands sales were in the North West region. Whitbread wanted to grow Boddingtons beyond its heartland, without alienating its fans. |
| Type de média | Télévision |
| Longueur | |
| Marché | Europe |
| Directeur de la création | Sir John Hegarty |
| Concepteur / rédacteur | Tom Hudson |
| Directeur artistique | Mike Wells |
| Producteur, agence | Philippa Crane |
| Réalisateur | John Lloyd |
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