| Titre | Last Orders |
| Agence | Lowe London |
| Campagne | Reassuringly Expensive - Stella Artois |
| Annonceur | InBev / Labatt Brewing Company |
| Marque | Stella Artois |
| Date de première diffusion/publication | 1998 / 8 |
| Produit | Draught, Canned and Bottled Lager |
| Secteur d'activité | Bières, cidres |
| Slogan | Reassuringly Expensive |
| Philosophie | This case documents how Stella Artois advertising has fostered a desired and revered brand, and has contributed to direct sales growth with a profitable return on investment. A consistent creative approach, focusing on quality, has maintained premium and aspirational brand credentials for an audience increasingly exposed to cut-price messages. Additionally, advertising has a demonstrable multiplier effect on the effectiveness and value of promotions, allowing them to grow long-term penetration, a phenomenon not seen elsewhere in this category. |
| Type de média | Télévision |
| Longueur | |
| Marché | Royaume-Uni |
| Directeur artistique | Vince Squibb |
| Chef de groupe | Harriet Bell |
| Chef de groupe | Jeremy Bowles |
| Concepteur / rédacteur | Vince Squibb |
| Responsable de la publicité (annonceur) | Phil Rumbol |
| Acteur / vedette | Denis Lavant |
| Planneur | Jo Reid |
| Maison de production | Academy Films |
| Directeur de création | Charles Inge |
| Concepteur / rédacteur | Paul Silburn |
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