Solar City - "Fish Tank"

Arnold

Arnold Boston, Etats-Unis

8122

Marque: Solar City
Pays: Etats-Unis

Annonceur: Solar City

Titre	Fish Tank
Agence	Arnold
Campagne	At Home with Ra
Annonceur	Solar City
Marque	Solar City
Mise en ligne	Août 2015
Secteur d'activité	Autres
Synopsis	SolarCity is featuring a new character in it’s most recent batch of ads and, spoiler alert, it’s a ancient deity with the head of a falcon. That’s right, America’s number one solar provider has teamed up with Arnold Worldwide and Ra, the Egyptian sun god, to remind everyone that a company with serious clean energy goals can still have a sense of humor. The new campaign features the fowl-faced sun god helping out around the house – vacuuming, trimming the hedges and powering reading lamps. And while the visuals are otherworldly, the message is simple: Put the infinite power of the sun to work and save. Because, at the end of the day, that’s what SolarCity is all about. To bring this environmentally-conscious deity to life Arnold turned to Hungry Man’s Conor Byrne, a Cannes Young Director Award winner and two-time 2015 Cannes Lion recipient. Conor’s ability to ground the fantastical in every day settings was a perfect fit for the supernaturally routine world that Arnold and SolarCity were attempting to construct.
Type de média	Télévision
Longueur	30 seconds
Responsable de la création	Wade Devers
Producteur exécutif	Kevin Byrne
Responsable de la création	Jim Elliott
Monteur	Aaron Langley
Réalisateur	Conor Byrne
Directeur de la création	Pete Johnson
Directeur de création groupe	Sean McBride
Directeur artistique	Nate Donabed
Concepteur / rédacteur	Josh Kahn
Producteur, agence	Sean Vernaglia
Assistant de production, agence	Hillary O'Rourke
Producteur délégué	Tyler Byrne
Cinématographie	Scott Henriksen