| Titre | Decisive Moments - Lewis Hamilton |
| Agence | BBH |
| Campagne | Decisive Moments - Lewis Hamilton |
| Annonceur | Vodafone |
| Marque | Vodafone |
| Date de première diffusion/publication | 2008 / 3 |
| Secteur d'activité | Télécommunications |
| Slogan | Make the most of now. |
| Synopsis | Decisive Moments dramatises the process of decision-making by featuring Lewis Hamilton racing in his car in parallel with a man racing through the city to get to his love interest. Lewis demonstrates the need to make split second decisions in his F1 career but this also translates into every day life. The male character in the film also shows that making the most of every moment can sometimes be the difference between winning and losing. |
| Problème | Continue the Vodafone call to action of make the most of now, using their sponsorship of Vodafone Mclaren Mercedes as the platform. |
| Type de média | Télévision |
| Longueur | |
| Marché | Royaume-Uni |
| Maison de production | Nice Shirt Films |
| Post production | Glassworks |
| Acteur / vedette | Lewis Hamilton |
| Responsable de la publicité (annonceur) | David Wheldon |
| Directeur de création | Nick Gill |
| Equipe créative | Ian Williamson |
| Equipe créative | Steve Wakelam |
| Planneur | Sarah Watson |
| Producteur, agence | Ruben Mercadal |
| Producteur, maison de production | Richard Martin |
| Réalisateur | Sean Meehan |
| Directeur de la photo | Sean Meehan |
| Monteur | Paul Watts |
| Montage | The Quarry |
| Compositeur de musique | Tom Hodge |
| Voix-off | Judi Dench |
| Producteur | Sam McGarry |
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