SVP, Associate Director of Integrated Production
at
Arnold Worldwide
Boston, Etats-Unis
| Titre | Marlene’s Tip: Lucky |
| Agence | Arnold |
| Campagne | Tips From Former Smokers |
| Annonceur | Centres for Disease Control & Prevention |
| Marque | CDC |
| Date de première diffusion/publication | 2014 / 4 |
| Secteur d'activité | Lutte contre la drogue, l'alcool, le tabac |
| Slogan | You can quit. |
| Résultat | The Tips campaign isn’t about showing that cigarettes kill. We feature real people living with the actual ramifications of a tobacco-related disease. They give helpful tips to current smokers on how to deal with that disease incase they get the same disease. Marlene has macular degeneration. |
| Type de média | Radio |
| Longueur | |
| Directeur de la création | Wade Devers |
| Directeur de la création | Pete Johnson |
| Creative Director/Copywriter | Bill Girouard |
| Creative Director/Art Director | Josh Tetrault |
| Producer | Spring Clinton |
| Managing Director | Paul Nelson |
| Marketing Director | Lauren Hyatt |
| Réalisateur | Christopher Quinn |
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