La Famiglia Rana - "Bravo Brian"

BMB

BMB London, Royaume-Uni

7543

Marque: La Famiglia Rana
Pays: Royaume-Uni

Annonceur: Rana

Titre	Bravo Brian
Agence	BMB
Campagne	Bravo Brian
Annonceur	Rana
Marque	La Famiglia Rana
Date de première diffusion/publication	2023 / 10
Secteur d'activité	Riz, pâtes, légumes déshydratés, céréales
Synopsis	The film “Bravo Brian” is set in Verona, the home of La Famiglia Rana. Humorously challenging a romantic perception many Brits have of Italians; that they make their own fresh pasta from scratch for every meal - when in reality, La Famiglia Rana pasta is the number one fresh pasta brand in Italy, where over 60% of households enjoy it regularly. Featuring a young couple, Rosa and Brian, the film shows Brian (a Brit) desperate to impress his new Italian girlfriend’s family. At the dining table, Brian tries to pass off delicious La Famiglia Rana Tortelloni as his own “family recipe”, until a surprised Rosa states that his pasta tastes “just like Mamma’s”, while her father agrees, adding that it “even looks like Mamma’s”. As Rosa and her father describe the similarities between Brian and the Italian matriarch’s “homemade” pasta, a series of intense and knowing looks pass between Brian and Rosa’s mamma. When Brian leaves the table to refill a water carafe, Mamma corners him in the kitchen – and we realise that both Brian and Mamma have been cooking La Famiglia Rana’s fresh filled pasta and passing it off as their own creation - before we see the two of them make a sneaky pact to keep it a secret from the rest of the family, with Mamma saying to Brian “let’s keep this between us”. A title appears that reads “Italy’s best kept secret” before revealing the range of La Famiglia Rana fresh filled pastas.
Philosophie	Italian pasta brand, La Famiglia Rana, unveils a new campaign building on the brand line; “Italy’s Best Kept Secret”. As its biggest UK launch to date, it features Rana’s first cross-channel TV and OOH campaign since appointing creative agency BMB in 2021. The campaign goes live on the 6th October. It was shot by Bafta-winning director, David Kerr with Oscar-nominated Seamus McGarvey acting as Cinematographer. Media planning and buying was handled by Bountiful Cow.
Type de média	Télévision
Longueur	60 seconds
Maison de production	Hungry Man
Post production	Absolute Post
Responsable de la publicité (annonceur)	Antonella Paternò
Responsable de la publicité (annonceur)	Simone Galucci
Responsable de la publicité (annonceur)	Michela Laveli
Responsable de la publicité (annonceur)	Scott Ellison
Responsable de la publicité (annonceur)	Sarah Mellor
Responsable de la publicité (annonceur)	Raquel Medina
Responsable de la création	Matt Lever
Directeur de création	Jordan Down
Directeur de création	Will Marsden
Business Director	Lee Allen
Directeur de clientèle	Lucy Williams
Senior Agency Producer	Clancie Brennan
Assistant de Production	Nina Stokes
Senior Strategist	Cristina Artiz
Project Director	Sofi Andersson
Head of Design	Ted Smith
Designer	Sam Peel
Réalisateur	David Kerr
Producteur	Stephen Johnson
Producteur exécutif	Matt Buels
Directeur de la photo	Seamus McGarvey
Costume	Massimo Cantini Parrini
Monteur	Bill Smedley
Montage	Work Editorial
Coloriste	Matt Turner
Color Assist	Anthony Abbott
Sound Designer	Rich Martin
Sound Assist	Daniel Panayi
2D Flame Artist	Jasmine Cooper
Executive Post Producer	Belinda Grew
Post Junior Producer	Dannica Green
Assistant de Production	Megan Shaw
Production Service Company	Diaviva
Agence Média	Bountiful Cow