| Titre | Predictive Radio Spots |
| Agence | TBWA\RAAD |
| Campagne | Predictive Radio Spots |
| Annonceur | AWR Arabian Automobiles |
| Marque | Nissan X-Trail with intelligent forward collision warning |
| Date de première diffusion/publication | 2018 |
| Secteur d'activité | Secteur automobile |
| Philosophie | How does a brand bring their complicated and complex intelligent driving technology to life through a radio spot? It's not an easy task, but that's exactly what Nissan did through some smart thinking and innovative executions. To do this, Nissan drew parallels between their intelligent forward collision warning feature, the ability for the vehicle to predict what’s in front of you and intervene when needed, and the ability of the radio spot to predict the next upcoming advertisement. If Nissan's predictive radio spot was followed by a spa ad, we told you it was coming up. If what was coming up was an as for money transfers, we let you know that, too. Nissan is the leader in automotive technology. Through their Intelligent Mobility technology, they’ve successfully become the leaders in electric vehicles, autonomous vehicles, and vehicles with connected technology. However, most people are unaware of Nissan's leadership position in intelligent vehicle technology, and to make matters worse, getting people to understand these complicated and confusing innovations is a difficult communications task. Nissan needed to make people aware of and understand their intelligent mobility technology in a way that was clear, concise, and intriguing to increase test drives of the Nissan X-Trail. Spot #1 "Visit an Arabian Automobiles Nissan showroom and test drive the Nissan X-Trail 2019 with intelligent forward collision warning let's you know what's ahead, before you do....fried chicken. Finger linking good KFC zinger chicken fillet strips." Spot #2 "Visit an Arabian Automobiles Nissan showroom and test drive the Nissan X-Trail 2019 with intelligent forward collision warning let's you know what's ahead, before you do...money transfers. UAE online exchange money transfers. UAE offers the best exchange rate." |
| Type de média | Radio |
| Longueur | |
| Responsable de la création | Walid Kanaan |
| Directeur de la création | Manuel Bordé |
| Directeur de la création | Fouad Abdel Malak |
| Art Director ACD | Oswaldo Sa |
| Directeur artistique | Pedro Velasquez |
| Concepteur / rédacteur | Tarik Frank |
| Managing Director | Ghassan Kassabji |
| Account Executive | Richard Rao |
| Head of Production | Rouba Asmar |
| Corporate Communications Director | Romy Abdelnour |
| Creative Services Managers | Hazem Atieh |
| Creative Services Managers | Ezzat Habra |
| Ingénieur du son | Lucas Duque |
| Planneur stratégique | Garrett Olexiuk |
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