MasterCard Corporate - "Heart of Commerce"

McCann Worldgroup

McCann Worldgroup New York, Etats-Unis

2791

Titre	Heart of Commerce
Agence	McCann Worldgroup
Campagne	Heart of Commerce - MasterCard
Annonceur	Mastercard International
Marque	MasterCard Corporate
Mise en ligne	Octobre 2006
Produit	Heart of Commerce Campaign
Secteur d'activité	Cartes de crédit
Synopsis	MasterCard Worldwide Corporate Business to Business Campaign MasterCard is taken for granted. People just expect this little piece of plastic that lives in your wallet to work anywhere in the world 365 days a year, and rightly so. But its so much more than just a credit card. Our task was to communicate to business leaders, financial institutions and merchants around the world the way in which MasterCard Worldwide operates, and how their unique three-tiered business model strategically drives real value for all of MasterCards partners, putting it at The Heart of Commerce. Its a complex, multifaceted message, so we needed to devise an engaging vehicle to communicate the many benefits. The last thing we wanted were ads that looked Corporate and be like the usual wallpaper out there. You know the stuff with people of different nationalities wearing hard hats and carrying laptops in front of high tech buildings all over the world. Smiling.
Type de média	Presse magazine
Marché	Etats-Unis
Concepteur / rédacteur	Robert Frost
Other	Joyce Thomas
Print Producer	Jacqueline Messina
Worldwide Account Director	Richard O'Leary
Directeur artistique	Michele Raso