| Titre | White Trail |
| Agence | Y&R London |
| Campagne | White Trail |
| Annonceur | BBC |
| Marque | BBC2 |
| Date de première diffusion/publication | 2008 / 2 |
| Produit | White |
| Secteur d'activité | Programmes et chaînes de TV et radio |
| Slogan | Is white working class Britain becoming invisible? |
| Synopsis | The TV trail shows a white working class man’s face being gently written on by many hands, writing in both English and other languages. The hands represent multi-cultural Britain, scribing one of two phrases: ‘I love Britain’ and ‘Britain is changing’. |
| Philosophie | The trail has been carefully conceived. The hands represent multi-cultural Britain in all its guises and include white hands which represent the way in which some sections of society have embraced multi-cultural society. It is intended to capture the fact that people from many different cultures are making a positive contribution to our national economy and identity with the words ‘I love Britain’ whilst referring to the fact that there are a number of different factors affecting white working classes - from changes in industry to political representation – with the phrase ‘Britain is changing’. |
| Problème | The season explores the loss of white working class identity in various regions of the UK as a result of increasing numbers of migrant communities forming. It’s clearly an incredibly sensitive subject matter, and BBC2 is aiming to give an objective overview of all of the debates surrounding the issue. |
| Type de média | Télévision |
| Longueur | |
| Marché | Royaume-Uni |
| Sociéte de création sonore | Wave Studios |
| Responsable de la publicité (annonceur) | Lindsay Nuttall |
| Responsable de la publicité (annonceur) | Ruairi Curran |
| Concepteur / rédacteur | Mike Boles |
| Directeur artistique | Jerry Hollens |
| Directeur de clientèle | David Young |
| Responsable de budget agence | Abbi Wolffe |
| Réalisateur | Malcolm Venville |
| Maison de production | Therapy Films |
| Producteur | Louise Jones |
| Musique | Billy Bragg |
| Sociéte de création sonore | Parv Thind |
| Retouche | Lee Aldridge |
| Typographe | Lee Aldridge |
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