| Titre | Appeal Week Launch |
| Agence | Saatchi & Saatchi New Zealand |
| Campagne | Appeal week lunch |
| Annonceur | Women's Refuge |
| Marque | Women's Refuge |
| Date de première diffusion/publication | 2010 / 7 |
| Secteur d'activité | Violence domestique, agressions sexuelles |
| Slogan | Invitation to the 2010 Women's Refuge Appeal Week Launch |
| Synopsis | To help invitees understand what it's like to live in fear of domestic violence, we provoked another fear in them with which they were familiar. Invitees came home to find a key in their front door. This instantly made them afraid that someone they didn't know had access to their home. Attendance at the launch rose by 60% on previous years, and the invitation gained national media coverage. |
| Type de média | Presse & publications |
| Responsable de budget agence | Dawn Marrs |
| Responsable de budget agence | Claire Dooney |
| Concepteur / rédacteur | Samantha Jukes |
| Directeur artistique | Phoebe Smith |
| Directeur de création | Tony Haigh |
| Directeur de création | Scott Henderson |
Plus de réalisations
VOIR TOUSLiving Memories
- MARQUE:
- Brake
- AGENCE:
- VMLY&R New Zealand
Living Memories
- MARQUE:
- Brake
- AGENCE:
- VMLY&R New Zealand
Living Memories
- MARQUE:
- Brake
- AGENCE:
- VMLY&R New Zealand
Samuel
- MARQUE:
- Brake
- AGENCE:
- VMLY&R New Zealand
Annual Appeal
- MARQUE:
- New Zealand Red Cross
- AGENCE:
- VMLY&R New Zealand
Rarely Seen
- MARQUE:
- Women's Refuge
- AGENCE:
- Saatchi & Saatchi New Zealand
High Rise
- MARQUE:
- Land Transport New Zealand
- AGENCE:
- Clemenger BBDO