| Titre | Dad Bods |
| Agence | Clemenger BBDO Melbourne |
| Campagne | Dad Bods |
| Annonceur | Pacific Brands Underwear Group |
| Marque | Bonds |
| Date de première diffusion/publication | 2016 / 8 |
| Secteur d'activité | Lingerie, sous-vêtements et pyjamas |
| Synopsis | We all know the sacrifices mothers make in having children. However, what is often not discussed is the toll childbirth takes on a father's body. For no reason whatsoever men seem to suffer many of the same side effects that women do after having a child. It even has a name 'the dad-bod'. In a very light hearted and irreverent way Bonds created a campaign to shine a light on the plight of fathers so they are not forgotten in the lead up to their special day. |
| Type de média | Film Web |
| Longueur | |
| Creative Chairman | James McGrath |
| Responsable de la création | Ant Keogh |
| Directeur de création | Anthony Phillips |
| Directeur de création | Richard Williams |
| Planning Director | Michael Derepas |
| Producteur, agence | Michael Derepas |
| Operations Director | Sharon Adams |
| Réalisateur | Tony Rogers |
| Directeur de la photo | Marin Johnson |
| Producteur | Jason Byrne |
| Grade Artist | Martin Greer |
| Monteur | Sam Coates |
| Audio Engineer / Sound Designer | Stevo Williams |
| Directeur associé | Simon Lamplough |
| Directeur de clientèle | Grant Oorloff |
| Marketing Manager | Emily Small |
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