| Titre | Hunt the White Creme Egg |
| Agence | elvis |
| Campagne | Hunt the White Creme Egg |
| Annonceur | Mondelez International |
| Marque | Creme Eggs |
| Mise en ligne | Juillet 2020 |
| Secteur d'activité | Chocolat |
| Philosophie | Cadbury Creme Egg’s audience is increasingly avoiding ads. So in 2019 it tackled this industry problem head on. In a first-of-its-kind collaboration with 12 other brands, Cadbury created the ultimate Easter Eggs by hiding its super-rare and super-sought after White Creme Eggs in other brands’ ads. Clues were seeded on social and once found, people uploaded a photo to an image-recognition-enabled mobile site to discover whether they’d found a white egg. This cross-platform, digital hunt turned other brands’ ads into Cadbury ads and then got the nation to stop skipping and start searching for them. |
| Type de média | Médias sociaux |
| Longueur | |
| Directeur de la création | Neale Horrigan |
| Directeur de création | Rob Griffiths |
| Directeur de création | James Hudson |
| Directeur des Stratégies | Camilla Yates |
| Directeur associé | Caroline Davison |
| Senior Account Manager | Claire Smith |
| Design Director | Chris Dorn |
| Designer | Beth Stanbridge |
| Technical Lead | Jason Garfield |
| Senior Motion Designer | Bene Tanser |
| Motion Designer | Joshua Rodrigues |
| Producteur créatif | Alexander Warren |
| Brand Manager | Aislinn Campbell |
| Artworker | Danny Kerley |
| Sound Designer | Michael Pachecho |
| Producteur | Julia Methold |
| PR Agency | Golin / Harris International |
| Agence Média | Carat |
| Production Partner | Craft Films |
| Production Partner | EDC |
Plus de réalisations
VOIR TOUSUnderwater 2
- MARQUE:
- Greenpeace
- AGENCE:
- elvis
Underwater 1
- MARQUE:
- Greenpeace
- AGENCE:
- elvis
King's Cross Shop Offline Social
- MARQUE:
- King's Cross
- AGENCE:
- elvis
King's Cross Shop Offline DOOH
- MARQUE:
- King's Cross
- AGENCE:
- elvis
Club Together Common Ground
- MARQUE:
- Grenfell Athletic FC
- AGENCE:
- elvis