Somos Defensores - "Hero image english "

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colombie

1030

Cette création fait partie de la Collection Act Responsible

Marque: Somos Defensores
Pays: Colombie

Annonceur: Somos Defensores

Titre	Hero image english
Agence	MullenLowe SSP3 Colombia
Campagne	Unfinished Stories
Annonceur	Somos Defensores
Marque	Somos Defensores
Date de première diffusion/publication	2023 / 4
Secteur d'activité	Droits de l'homme
Synopsis	In the last 20 years more than 1,300 Social Leaders and Human Rights Defenders have been murdered in Colombia.
Philosophie	We turned 5.6% of the existing data into a symbol of fighting against impunity into a book that we need to finish writing. This book contains 20 unfinished stories that only go as far as the Attorney General's Office has gone in its investigations. Stories that are missing clues, reasons, witnesses, suspects and perpetrators, and the rest of the book has more than 100 blank pages each bearing the name of a murdered human rights defender or social leader whose investigation has not begun. The single copy of this book traveled to the places most affected by the violence in Colombia and collected more than two million signatures and became a citizen's petition that forced the prosecutor's office to investigate the remaining cases and complete their data.
Problème	The Attorney Generals is in charge of collecting data on all these crimes. The problem is that it has come to show historical results in terms of investigating these crimes, which supposedly are around 70% effective. However, the journalistic investigation was able to show that only 5.6% of the cases have been investigated, meaning that 95% of the cases are unfinished, so we made a book to finish these stories.
Résultat	• The Book turned into a citizens petition • +2 million people signed the book • 484 new cases are being investigated • 75 sentences were determined • 5.71k social media mentions • 34.3m reach • 58.8m impressions
Type de média	Presse & publications
PDG	Francisco Samper
Directeur de la création	Guillermo Siachoque
Directeur de la création	Jorge Eliecer Pinto
Son	Camilo Medina
Directeur de création	Juan-Carlos Castaño Bran
Directeur de création	Camilo Londoño Siatova
Directeur artistique	Camilo Londoño Siatova
Monteur	Juan Camilo Contreras
Monteur	Yekar Osorio
Monteur	Samuel Prieto Carvajal
Audiovisual Production Manager	Tiffany Bernal
Director of production	Wilfredo Duque
Directeur artistique	Juan Camilo Parra
Responsable de budget agence	Matthew Londono
Team Accounts	Sofia Cabrales
Audiovisual Producer	Ryan Heredia
Directeur artistique	Sebastián Marín
Monteur	Gustavo Gomez Rico
Monteur	Ivan Villacob
Monteur	Sebastián González
General Director	Ginna Nieves
Directeur de clientèle	Laura Villalobos