Titre | The Man & The Dog |
Agence | DDB Argentina |
Campagne | PSA Master Organ Donor |
Annonceur | FATH (Fundación Argentina de Transplante Hepático) |
Marque | FATH (Fundación Argentina de Transplante Hepático) |
Date de première diffusion/publication | 2015 / 5 |
Secteur d'activité | Don de sang et d'organes |
Synopsis | Los Angeles-based Central Films North’s award-winning director Rodrigo Garcia Saiz teams up with DDB Argentina to deliver an affecting story of a loving canine that follows his best friend and sole companion to the end in the new PSA “The Man and the Dog” for FATH (Fundación Argentina de Transplante Hepático). |
Philosophie | The spot harkens to the story of Japan’s most famous dog, Hachikō, and finds a dog and his elderly owner going about their daily routine, radiating a genuine and lasting bond in their interactions. When the man suddenly has a health crisis, the loyal pup chases the ambulance and meekly awaits the return of his buddy outside the emergency room doors. The dog is innately drawn to a woman being wheeled out of the hospital as it becomes apparent that she now possesses the last essence of his best friend. |
Problème | This is the story of a 75 year-old man and his best friend: a non pedigree brown dog. They are very close to each other and they always walk together. Until one day, the man suffers an ACV and he’s interned in a hospital. But the loyal dog doesn’t abandon him. The animal waits for his owner at the door of the hospital. No matter if it’s a rainy day or a cold one. The dog waits and waits. Until one day, the hospital door opens and the dog runs happily towards a 40 year old woman, who doesn’t understand well, but smiles. Fundación Argentina de Trasplante Hepático is an Argentinian non-profit organization that has been carrying out its charitable work of Organ Transplant since 18 years ago. |
Type de média | Télévision |
Longueur | |
Président | Doctor Horacio Aziz |
Creative VP | Hernán Juaregui |
Directeur de la création | Beto Cocito |
Directeur de la production audiovisuelle | Diane Jackson |
Directeur de clientèle | Daniela Tucci |
Creative Manager | Pablo Banchieri |
Maison de production | Central Films North |
Réalisateur | Rodrigo García Saiz |
Producteur exécutif | John Barreiro |
Conceptualizer | Leandro Custo |
Production Service Company/Co-Producer | Rebolucion |
Rebolucion EP | Patricio Alvarez Casado |
Post production | Whitehouse Post |
Post Executive Producer (The Whitehouse) | Kristin Branstetter |
Post Producer (The Whitehouse) | Caitlin Morris |
Monteur | Matthew Wood |
Assistant Monteur | Caleb Helper |
Post production | The Mill Chicago |
Post Executive Producer (The Mill) | Andrew Sommerville |
Post Producer (The Mill) | Samantha Letzler |
Coloriste | Luke Morrison |
2D Artist | Randy McEntee |
2D Artist | Jonathan Freeman |
2D Artist | Michael Sarabia |
Ingénieur du son | Nicholas Papaleo |
Music | Michael Giacchino |