Honda - "Dress For It"

Draftfcb Melbourne

Draftfcb Melbourne Melbourne, Australie

891182

Marque: Honda
Pays: Australie

Annonceur: Honda Motor Co., Ltd.

Titre	Dress For It
Agence	Draftfcb Melbourne
Campagne	Dress For It
Annonceur	Honda Motor Co., Ltd.
Marque	Honda
Mise en ligne	Février 2007
Produit	CR-V
Secteur d'activité	Voitures
Synopsis	Set in a lively urban street, the TV commercial feels more like a rock clip youd see on Video Hits or Rage rather than an advertisement. Fueled by a pumping electro music track, the spot sees a rugged hero male exit a building in what looks like downtown New York. Wearing a suit we follow him walking down the street, towards a camera tracking backwards, stripping his clothes off to reveal a number of different outfits jeans and a casual top, a tuxedo and finally board shorts and a singlet. As the camera continues to move back, the CR-Vs dynamic new redesign is revealed as the film clip reaches its climax.
Philosophie	The commercial cleverly exploits the different outfits to highlight the unrivaled versatility at the core of the new CR-V in an emotional, uplifting fashion.
Problème	To launch the all-new, third generation Honda CR-V to the Australian market and attempt to once again take the leading market position. The strategic and creative challenge was to communicate the unrivaled versatility associated with the CR-V in an emotional way something which hasnt really been done before in this category.
Type de média	Télévision
Longueur	45 seconds
Directeur artistique	Mick Bakos
Concepteur / rédacteur	Eric Blakeway
Producteur, maison de production	Catherine Chapple
Réalisateur	Patrick Hughes
Directeur de clientèle	Chris Ivanov
Directeur de création	Scott Lambert
Directeur de clientèle	Stephen McLardie
Concepteur / rédacteur	Romani Mieszkowski
Directeur artistique	Mikey Tucker
Producteur, agence	Karina Wright
Maison de production	@radical.media
Post production	Animal Logic
Production du son	Level Two Music
Production du son	Risk Sound