Titre | Louise |
Agence | JayGrey Sydney |
Campagne | Seriously Hard Liquor |
Annonceur | Pure Beverages |
Marque | Alibi Bourbon |
Date de première diffusion/publication | 2012 / 6 |
Secteur d'activité | Spiritueux |
Slogan | Seriously hard liquor |
Synopsis | JayGrey were tasked with supporting Alibi Bourbon’s existing range by targeting its key consumers - true bourbon drinkers. A refreshing assignment to talk to hard working, BS free urban warriors - men and women willing to roll up their sleeves and get the job done. A tough campaign was needed to talk to these tough individuals and this was communicated through the tag, “Seriously hard liquor”. |
Type de média | Radio |
Marché | Australie |
Directeur de création | Jay Furby |
Directeur artistique | Jay Furby |
Directeur artistique | Dave Heytman |
Directeur artistique | Tommy Cehak |
Concepteur / rédacteur | Jay Furby |
Concepteur / rédacteur | Gavin Chimes |
Typographe | Dave Heytman |
Typographe | Tommy Cehak |
Chef de groupe | Will Frew |
Photographe | Sean Izzard |
Retouche | Steve York, Cream |