| Titre | Yukyum 2 |
| Agence | adam&eveDDB |
| Campagne | Marmite Snacks Love Hate - Unilever |
| Annonceur | Unilever |
| Marque | Marmite Snacks |
| Date de première diffusion/publication | 2008 / 9 |
| Secteur d'activité | Snacks, amuse-bouches |
| Slogan | You'll either love them or you'll hate them |
| Synopsis | ‘Yukyum’ has someone either enjoying or hating a cheddar bite |
| Philosophie | It employs a clever visual device to communicate the fact that there’s a new range of snacking products that you’ll either love or hate. Using bold colours and simple illustrations, the executions show someone loving the product if looked at from one angle, but hating the product if looked at from a different point of view. |
| Type de média | Presse magazine |
| Concepteur / rédacteur | Graeme Hall |
| Directeur artistique | Noah Regan |
| Concepteur / rédacteur | Noah Regan |
| Directeur artistique | Graeme Hall |
| Responsable de budget agence | Jon Busk |
| Responsable de budget agence | Simon Alexander |
| Responsable de budget agence | George Roberts |
| Planneur | Georgia Challis |
| Illustrateur | Al Murphy |
| Photographe | Andy Grimshaw |
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