| Titre | Kiwi 1 |
| Agence | TBWA\Hunt\Lascaris |
| Campagne | A shining example of communication success - Sara Lee |
| Annonceur | Sara Lee |
| Marque | Kiwi |
| Mise en ligne | Août 2004 |
| Secteur d'activité | Cirages à chaussures, cires pour meubles & sols |
| Philosophie | The enormity of the Kiwi marketing success is the result of a harmonious, focused and integrated business partnership between the client and the agency. It is also the result of a synergised communication campaign involving the interdependence, creative magic, insightful strategic direction, skillful media planning and professional account management. |
| Résultat | The ability of advertising to build, sustain and grow the Kiwi Brand has clearly been shown and an 80% market share is quantifiable proof of this. |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Marché | Afrique du Sud |
| Directeur Général | Daryl Bennewith |
| Directeur Général | Mike Mina |
| Media Planner | Margaret Larkins |
| Planneur stratégique | Annelie Strydom |
| Responsable de la publicité (annonceur) | Martin Lind |
Plus de réalisations
VOIR TOUSKiwi 5
- MARQUE:
- Kiwi
- AGENCE:
- TBWA\Hunt\Lascaris
Kiwi 6
- MARQUE:
- Kiwi
- AGENCE:
- TBWA\Hunt\Lascaris
Kiwi 7
- MARQUE:
- Kiwi
- AGENCE:
- TBWA\Hunt\Lascaris
Kiwi 8
- MARQUE:
- Kiwi
- AGENCE:
- TBWA\Hunt\Lascaris
Kiwi 2
- MARQUE:
- Kiwi
- AGENCE:
- TBWA\Hunt\Lascaris
Kiwi 3
- MARQUE:
- Kiwi
- AGENCE:
- TBWA\Hunt\Lascaris
Kiwi 4
- MARQUE:
- Kiwi
- AGENCE:
- TBWA\Hunt\Lascaris
Lynx Icons
- MARQUE:
- Lynx
- AGENCE:
- 303 MullenLowe