| Titre | Knives Trash Lives |
| Agence | Lifeblood Melbourne |
| Campagne | Knife Awareness |
| Annonceur | The 20th Man Fund |
| Marque | The 20th Man Fund |
| Date de première diffusion/publication | 2010 / 10 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Slogan | One Way or an Other, Knives Trash Lives |
| Philosophie | The campaign is highlighting the growing issue of the number of people carrying and using knives in our community. This confronting advertisement aimed at teens highlights the grim consequences of carrying and using a knife. |
| Type de média | Télévision |
| Directeur de création | David Bacon |
| Producteur | Susie Cole |
| Directeur artistique | Max Marino |
| Equipe créative | Jason Van Rooyen |
| Concepteur / rédacteur | David Bacon |
| Realisator | Shane Duncan |
| Réalisateur | Grantley Smith |
| Maison de production | Exit Films |
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